Studios Can’t Handle Word of Mouth

August 21, 2003


You just don’t know how much I love this… Movie Studios are complaining that people are telling other people what they think about the movies they see. What’s wrong with that, you ask? Isn’t that what the Studios want to happen, you query?

Well, yes and no. Studios want word of mouth, but not very fast, especially for bad movies. Seems that the latest trend is to see a movie and then instant message all of your friends whether or not you like it. This used to take a few days; now it is taking a few hours and movies like Gigli are hit hard by bad word of mouth.


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